Celebrity firms the social construction of market popularity.

Celebrity firms the social construction of market popularity.

Bibliografiset tiedot
Julkaisussa:Academy of management review V. 30-32, 1-4 (2005-2007).
Päätekijä: Rindova, Violina P.
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Organizational behavior.
Image.
Celebrities.