Celebrity firms the social construction of market popularity.

Celebrity firms the social construction of market popularity.

Bibliografiske detaljer
Udgivet i:Academy of management review V. 30-32, 1-4 (2005-2007).
Hovedforfatter: Rindova, Violina P.
Format: Article
Sprog:English
Fag:
Organizational behavior.
Image.
Celebrities.