Celebrity firms the social construction of market popularity.

Celebrity firms the social construction of market popularity.

Dades bibliogràfiques
Publicat a:Academy of management review V. 30-32, 1-4 (2005-2007).
Autor principal: Rindova, Violina P.
Format: Article
Idioma:English
Matèries:
Organizational behavior.
Image.
Celebrities.