The effect of color attributes on affective experiences in selected consumer products.
Product developers are turning to new ways of capturing customers. In recent years, researchers have emphasized the importrance of considering emotion in product design. The aim of this project was to investigate the effects of the independent variables: color hue, saturation and brightness of consu...
| Published in: | Journal of the philippine institute of industrial engineers v. 3, 1 (2006). |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Subjects: |