Product development tensions exploring contrasting styles of product management.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:	Academy of management journal V. 45, 1--6 (2002).
Prif Awdur:	Lewis, Marianne W.
Fformat:	Erthygl
Iaith:	English
Pynciau:	Product development. Project management. Innovations. Hypotheses.