Culture and the ad exploring otherness in the world of advertising

Culture and the ad exploring otherness in the world of advertising

Bibliographic Details
Main Author: O'Barr, William M.
Format: Book
Language:English
Published: Boulder, Colo. Westview Press 1994.
Subjects:
Advertising > Social aspects > United States > History.
Minorities in advertising > United States > History.
Mass media and race relations > United States > History.
Difference (Psychology)