Nonprofits are seen as warm and for profits as competent firm stereotypes matter.

Библиографические подробности
Опубликовано в::	Journal of consumer research V. 37, 1-4,6 (2010).
Главный автор:	Aaker, Jennifer
Формат:	Статья
Язык:	English
Предметы:	Nonprofit organizations. Perceptions. Brand preferences. Consumer behavior. Stereotypes.