Nonprofits are seen as warm and for profits as competent firm stereotypes matter.

Nonprofits are seen as warm and for profits as competent firm stereotypes matter.

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Bibliographic Details
Published in:Journal of consumer research V. 37, 1-4,6 (2010).
Main Author: Aaker, Jennifer
Format: Article
Language:English
Subjects:
Nonprofit organizations.
Perceptions.
Brand preferences.
Consumer behavior.
Stereotypes.