APA (7th ed.) Citation

Aaker, J. Nonprofits are seen as warm and for profits as competent: Firm stereotypes matter. Journal of consumer research.

Chicago Style (17th ed.) Citation

Aaker, Jennifer. "Nonprofits Are Seen as Warm and for Profits as Competent: Firm Stereotypes Matter." Journal of Consumer Research .

MLA (9th ed.) Citation

Aaker, Jennifer. "Nonprofits Are Seen as Warm and for Profits as Competent: Firm Stereotypes Matter." Journal of Consumer Research, .