Puffery in advertisements the effects of media context, communication norms, and consumer knowledge.

Puffery in advertisements the effects of media context, communication norms, and consumer knowledge.

書目詳細資料
發表在:Journal of consumer research V. 37, 1-4,6 (2010).
主要作者: Alison Jing Xu
格式: Article
語言:English
主題:
Consumer behavior.
Impact analysis.
Effectiveness.
Advertisements.