Puffery in advertisements the effects of media context, communication norms, and consumer knowledge.

Puffery in advertisements the effects of media context, communication norms, and consumer knowledge.

Detaylı Bibliyografya
Yayımlandı:Journal of consumer research V. 37, 1-4,6 (2010).
Yazar: Alison Jing Xu
Materyal Türü: Makale
Dil:English
Konular:
Consumer behavior.
Impact analysis.
Effectiveness.
Advertisements.