Puffery in advertisements the effects of media context, communication norms, and consumer knowledge.

Puffery in advertisements the effects of media context, communication norms, and consumer knowledge.

書誌詳細
出版年:Journal of consumer research V. 37, 1-4,6 (2010).
第一著者: Alison Jing Xu
フォーマット: 論文
言語:English
主題:
Consumer behavior.
Impact analysis.
Effectiveness.
Advertisements.