Puffery in advertisements the effects of media context, communication norms, and consumer knowledge.

Puffery in advertisements the effects of media context, communication norms, and consumer knowledge.

Detalles Bibliográficos
Publicado en:Journal of consumer research V. 37, 1-4,6 (2010).
Autor Principal: Alison Jing Xu
Formato: Artigo
Idioma:English
Subjects:
Consumer behavior.
Impact analysis.
Effectiveness.
Advertisements.