Puffery in advertisements the effects of media context, communication norms, and consumer knowledge.

Puffery in advertisements the effects of media context, communication norms, and consumer knowledge.

Sonraí bibleagrafaíochta
Foilsithe in:Journal of consumer research V. 37, 1-4,6 (2010).
Príomhchruthaitheoir: Alison Jing Xu
Formáid: Alt
Teanga:English
Ábhair:
Consumer behavior.
Impact analysis.
Effectiveness.
Advertisements.