Puffery in advertisements the effects of media context, communication norms, and consumer knowledge.

Puffery in advertisements the effects of media context, communication norms, and consumer knowledge.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:Journal of consumer research V. 37, 1-4,6 (2010).
Prif Awdur: Alison Jing Xu
Fformat: Erthygl
Iaith:English
Pynciau:
Consumer behavior.
Impact analysis.
Effectiveness.
Advertisements.