Puffery in advertisements the effects of media context, communication norms, and consumer knowledge.

Puffery in advertisements the effects of media context, communication norms, and consumer knowledge.

ग्रंथसूची विवरण
में प्रकाशित:Journal of consumer research V. 37, 1-4,6 (2010).
मुख्य लेखक: Alison Jing Xu
स्वरूप: लेख
भाषा:English
विषय:
Consumer behavior.
Impact analysis.
Effectiveness.
Advertisements.