Puffery in advertisements the effects of media context, communication norms, and consumer knowledge.

Puffery in advertisements the effects of media context, communication norms, and consumer knowledge.

Bibliografiska uppgifter
I publikationen:Journal of consumer research V. 37, 1-4,6 (2010).
Huvudupphovsman: Alison Jing Xu
Materialtyp: Artikel
Språk:English
Ämnen:
Consumer behavior.
Impact analysis.
Effectiveness.
Advertisements.