Puffery in advertisements the effects of media context, communication norms, and consumer knowledge.

Puffery in advertisements the effects of media context, communication norms, and consumer knowledge.

Библиографические подробности
Опубликовано в::Journal of consumer research V. 37, 1-4,6 (2010).
Главный автор: Alison Jing Xu
Формат: Статья
Язык:English
Предметы:
Consumer behavior.
Impact analysis.
Effectiveness.
Advertisements.