Puffery in advertisements the effects of media context, communication norms, and consumer knowledge.

Puffery in advertisements the effects of media context, communication norms, and consumer knowledge.

Detalhes bibliográficos
Publicado no:Journal of consumer research V. 37, 1-4,6 (2010).
Autor principal: Alison Jing Xu
Formato: Artigo
Idioma:English
Assuntos:
Consumer behavior.
Impact analysis.
Effectiveness.
Advertisements.