Puffery in advertisements the effects of media context, communication norms, and consumer knowledge.

Puffery in advertisements the effects of media context, communication norms, and consumer knowledge.

Detalles Bibliográficos
Publicado en:Journal of consumer research V. 37, 1-4,6 (2010).
Autor principal: Alison Jing Xu
Formato: Artículo
Lenguaje:English
Materias:
Consumer behavior.
Impact analysis.
Effectiveness.
Advertisements.