Small sounds, big deals phonetic symbolism effects in pricing.

Small sounds, big deals phonetic symbolism effects in pricing.

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Bibliografiska uppgifter
I publikationen:Journal of consumer research V. 37, 1-4,6 (2010).
Huvudupphovsman: Coulter, Keith S.
Materialtyp: Artikel
Språk:English
Ämnen:
Impact analysis.
Phonetics.
Consumer behavior.
Prices.
Discounts.