You like what I like, but I don't like what you like uniqueness motivations in product preferences.

You like what I like, but I don't like what you like uniqueness motivations in product preferences.

מידע ביבליוגרפי
הוצא לאור ב:Journal of consumer research V. 37, 1-4,6 (2010).
מחבר ראשי: Irinak, Caglar
פורמט: Article
שפה:English
נושאים:
Consumer behavior.
Brand preferences.
Comparative studies.
Social identity.