You like what I like, but I don't like what you like uniqueness motivations in product preferences.

You like what I like, but I don't like what you like uniqueness motivations in product preferences.

Podrobná bibliografie
Vydáno v:Journal of consumer research V. 37, 1-4,6 (2010).
Hlavní autor: Irinak, Caglar
Médium: Článek
Jazyk:English
Témata:
Consumer behavior.
Brand preferences.
Comparative studies.
Social identity.