Motivational compatibility and choice conflict.

Motivational compatibility and choice conflict.

Bibliografische gegevens
Gepubliceerd in:Journal of consumer research V. 37, 1-4,6 (2010).
Hoofdauteur: Levav, Jonathan
Formaat: Artikel
Taal:English
Onderwerpen:
Brand preferences.
Product choice.
Decision making.
Conflict.