Motivational compatibility and choice conflict.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:	Journal of consumer research V. 37, 1-4,6 (2010).
Prif Awdur:	Levav, Jonathan
Fformat:	Erthygl
Iaith:	English
Pynciau:	Brand preferences. Product choice. Decision making. Conflict.