Feeling mixed but not torn the moderating role of construal level in mixed emotions appeals.

Feeling mixed but not torn the moderating role of construal level in mixed emotions appeals.

Bibliographic Details
Published in:Journal of consumer research V. 37, 1-4,6 (2010).
Main Author: Jiewen Hong
Format: Article
Language:English
Subjects:
Consumer attitudes.
Impact analysis.
Emotions.