Feeling mixed but not torn the moderating role of construal level in mixed emotions appeals.

Feeling mixed but not torn the moderating role of construal level in mixed emotions appeals.

Opis bibliograficzny
Wydane w:Journal of consumer research V. 37, 1-4,6 (2010).
1. autor: Jiewen Hong
Format: Artykuł
Język:English
Hasła przedmiotowe:
Consumer attitudes.
Impact analysis.
Emotions.