Feeling mixed but not torn the moderating role of construal level in mixed emotions appeals.

Feeling mixed but not torn the moderating role of construal level in mixed emotions appeals.

書誌詳細
出版年:Journal of consumer research V. 37, 1-4,6 (2010).
第一著者: Jiewen Hong
フォーマット: 論文
言語:English
主題:
Consumer attitudes.
Impact analysis.
Emotions.