Feeling mixed but not torn the moderating role of construal level in mixed emotions appeals.

Feeling mixed but not torn the moderating role of construal level in mixed emotions appeals.

Bibliografski detalji
Izdano u:Journal of consumer research V. 37, 1-4,6 (2010).
Glavni autor: Jiewen Hong
Format: Članak
Jezik:English
Teme:
Consumer attitudes.
Impact analysis.
Emotions.