Feeling mixed but not torn the moderating role of construal level in mixed emotions appeals.

Feeling mixed but not torn the moderating role of construal level in mixed emotions appeals.

Bibliographische Detailangaben
Veröffentlicht in:Journal of consumer research V. 37, 1-4,6 (2010).
1. Verfasser: Jiewen Hong
Format: Artikel
Sprache:English
Schlagworte:
Consumer attitudes.
Impact analysis.
Emotions.