Feeling mixed but not torn the moderating role of construal level in mixed emotions appeals.

Feeling mixed but not torn the moderating role of construal level in mixed emotions appeals.

Bibliografiske detaljer
Udgivet i:Journal of consumer research V. 37, 1-4,6 (2010).
Hovedforfatter: Jiewen Hong
Format: Article
Sprog:English
Fag:
Consumer attitudes.
Impact analysis.
Emotions.