Evaluative conditioning procedures and the resilience of conditioned brand attitudes.

Evaluative conditioning procedures and the resilience of conditioned brand attitudes.

Bibliografski detalji
Izdano u:Journal of consumer research V. 37, 1-4,6 (2010).
Glavni autor: Sweldens, Steven
Format: Članak
Jezik:English
Teme:
Impact analysis.
Consumer attitudes.
Brands.