Evaluative conditioning procedures and the resilience of conditioned brand attitudes.

Evaluative conditioning procedures and the resilience of conditioned brand attitudes.

書目詳細資料
發表在:Journal of consumer research V. 37, 1-4,6 (2010).
主要作者: Sweldens, Steven
格式: Article
語言:English
主題:
Impact analysis.
Consumer attitudes.
Brands.