Evaluative conditioning procedures and the resilience of conditioned brand attitudes.

Evaluative conditioning procedures and the resilience of conditioned brand attitudes.

書誌詳細
出版年:Journal of consumer research V. 37, 1-4,6 (2010).
第一著者: Sweldens, Steven
フォーマット: 論文
言語:English
主題:
Impact analysis.
Consumer attitudes.
Brands.