Evaluative conditioning procedures and the resilience of conditioned brand attitudes.

Evaluative conditioning procedures and the resilience of conditioned brand attitudes.

ग्रंथसूची विवरण
में प्रकाशित:Journal of consumer research V. 37, 1-4,6 (2010).
मुख्य लेखक: Sweldens, Steven
स्वरूप: लेख
भाषा:English
विषय:
Impact analysis.
Consumer attitudes.
Brands.