Evaluative conditioning procedures and the resilience of conditioned brand attitudes.

Evaluative conditioning procedures and the resilience of conditioned brand attitudes.

Detalles Bibliográficos
Publicado en:Journal of consumer research V. 37, 1-4,6 (2010).
Autor Principal: Sweldens, Steven
Formato: Artigo
Idioma:English
Subjects:
Impact analysis.
Consumer attitudes.
Brands.