Evaluative conditioning procedures and the resilience of conditioned brand attitudes.

Evaluative conditioning procedures and the resilience of conditioned brand attitudes.

Xehetasun bibliografikoak
Argitaratua izan da:Journal of consumer research V. 37, 1-4,6 (2010).
Egile nagusia: Sweldens, Steven
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Impact analysis.
Consumer attitudes.
Brands.