Evaluative conditioning procedures and the resilience of conditioned brand attitudes.

Evaluative conditioning procedures and the resilience of conditioned brand attitudes.

Detalles Bibliográficos
Publicado en:Journal of consumer research V. 37, 1-4,6 (2010).
Autor principal: Sweldens, Steven
Formato: Artículo
Lenguaje:English
Materias:
Impact analysis.
Consumer attitudes.
Brands.