Evaluative conditioning procedures and the resilience of conditioned brand attitudes.

Evaluative conditioning procedures and the resilience of conditioned brand attitudes.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:Journal of consumer research V. 37, 1-4,6 (2010).
Prif Awdur: Sweldens, Steven
Fformat: Erthygl
Iaith:English
Pynciau:
Impact analysis.
Consumer attitudes.
Brands.