Evaluative conditioning procedures and the resilience of conditioned brand attitudes.

Evaluative conditioning procedures and the resilience of conditioned brand attitudes.

Dades bibliogràfiques
Publicat a:Journal of consumer research V. 37, 1-4,6 (2010).
Autor principal: Sweldens, Steven
Format: Article
Idioma:English
Matèries:
Impact analysis.
Consumer attitudes.
Brands.