Consumer reactions to brand extensions in a competitive context does fit still matter?.

Consumer reactions to brand extensions in a competitive context does fit still matter?.

Bibliografiska uppgifter
I publikationen:Journal of consumer research V. 37, 1-4,6 (2010).
Huvudupphovsman: Milberg, Sandra J.
Materialtyp: Artikel
Språk:English
Ämnen:
Brands.
Consumer behavior.
Correlation analysis.
Competition.
Perceptions.