Consumer reactions to brand extensions in a competitive context does fit still matter?.

Consumer reactions to brand extensions in a competitive context does fit still matter?.

Opis bibliograficzny
Wydane w:Journal of consumer research V. 37, 1-4,6 (2010).
1. autor: Milberg, Sandra J.
Format: Artykuł
Język:English
Hasła przedmiotowe:
Brands.
Consumer behavior.
Correlation analysis.
Competition.
Perceptions.