Consumer reactions to brand extensions in a competitive context does fit still matter?.

Consumer reactions to brand extensions in a competitive context does fit still matter?.

書誌詳細
出版年:Journal of consumer research V. 37, 1-4,6 (2010).
第一著者: Milberg, Sandra J.
フォーマット: 論文
言語:English
主題:
Brands.
Consumer behavior.
Correlation analysis.
Competition.
Perceptions.