Consumer reactions to brand extensions in a competitive context does fit still matter?.

Consumer reactions to brand extensions in a competitive context does fit still matter?.

ग्रंथसूची विवरण
में प्रकाशित:Journal of consumer research V. 37, 1-4,6 (2010).
मुख्य लेखक: Milberg, Sandra J.
स्वरूप: लेख
भाषा:English
विषय:
Brands.
Consumer behavior.
Correlation analysis.
Competition.
Perceptions.