Consumer reactions to brand extensions in a competitive context does fit still matter?.

Consumer reactions to brand extensions in a competitive context does fit still matter?.

Xehetasun bibliografikoak
Argitaratua izan da:Journal of consumer research V. 37, 1-4,6 (2010).
Egile nagusia: Milberg, Sandra J.
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Brands.
Consumer behavior.
Correlation analysis.
Competition.
Perceptions.