Consumer reactions to brand extensions in a competitive context does fit still matter?.

Consumer reactions to brand extensions in a competitive context does fit still matter?.

Bibliografiske detaljer
Udgivet i:Journal of consumer research V. 37, 1-4,6 (2010).
Hovedforfatter: Milberg, Sandra J.
Format: Article
Sprog:English
Fag:
Brands.
Consumer behavior.
Correlation analysis.
Competition.
Perceptions.