Consumer reactions to brand extensions in a competitive context does fit still matter?.

Consumer reactions to brand extensions in a competitive context does fit still matter?.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:Journal of consumer research V. 37, 1-4,6 (2010).
Prif Awdur: Milberg, Sandra J.
Fformat: Erthygl
Iaith:English
Pynciau:
Brands.
Consumer behavior.
Correlation analysis.
Competition.
Perceptions.