Consumer reactions to brand extensions in a competitive context does fit still matter?.

Consumer reactions to brand extensions in a competitive context does fit still matter?.

Dades bibliogràfiques
Publicat a:Journal of consumer research V. 37, 1-4,6 (2010).
Autor principal: Milberg, Sandra J.
Format: Article
Idioma:English
Matèries:
Brands.
Consumer behavior.
Correlation analysis.
Competition.
Perceptions.