The effect of involvement on ad judgement in a computer-mediated environment.

Sonraí bibleagrafaíochta
Foilsithe in:International journal of advertising : quarterly review of marketing communication V. 29, 1-5 (2010).
Príomhchruthaitheoir: Nicovich, Stefan G.
Formáid: Alt
Teanga:English
Ábhair: