The effect of involvement on ad judgement in a computer-mediated environment.
| Udgivet i: | International journal of advertising : quarterly review of marketing communication V. 29, 1-5 (2010). |
|---|---|
| Hovedforfatter: | |
| Format: | Article |
| Sprog: | English |
| Fag: |
| Udgivet i: | International journal of advertising : quarterly review of marketing communication V. 29, 1-5 (2010). |
|---|---|
| Hovedforfatter: | |
| Format: | Article |
| Sprog: | English |
| Fag: |